Rachel
McCarthy
UGC creator & content strategist for consumer brands
Brooklyn, NY · Available for partnerships
Services
I work with consumer brands on three things: sponsored content on my channels, UGC for theirs, and content strategy. Larger engagements that combine these are available on request.
Tier 01
Sponsored Content
Tier 01
Sponsored Content
Sponsored posts on @therachelmccarthy — written, filmed, edited, and posted by me.
Get in touch →Add-ons
- +Dedicated link in bio (7 days)
- +Pinned post (30 days)
- +Whitelisting / paid social rights (90 days or 6 months)
- +Category exclusivity (30 or 90 days)
- +Rush delivery
Includes concept, scripting, filming, editing, FTC disclosure, and a 14-day performance recap. Two weeks lead time.
Tier 02
UGC for Brand Channels
Tier 02
UGC for Brand Channels
Videos I film for your brand to post on your channels. You get the files.
Get in touch →Add-ons
- +3 hook variants (same body)
- +Voiceover-only version (no on-camera)
- +Additional revision round
- +Rush delivery (under 5 business days)
- +Extended paid usage (6 months or perpetual)
Includes 2 revision rounds, concept call, vertical and horizontal files, captioned and uncaptioned. 90-day paid social usage included. 7–10 business day turnaround.
Tier 03
Content Strategy
Tier 03
Content Strategy
A full audit of what you're posting and a plan for what you should be. Delivered as a Loom walkthrough and Notion doc.
Get in touch →Add-ons
- +60-min strategy call instead of Loom
Includes Notion doc, 30-min kickoff, one async follow-up round, and 14 days of email support. 10–14 business day turnaround.
Combined strategy and execution retainers available for brands needing ongoing partnership. Get in touch to discuss scope.
Selected
Work
About
About
I'm Rachel. I make videos for consumer brands and help small teams figure out what to actually post.
My TikTok (@therachelmccarthy) is where I work out my own taste in public. The work I do for clients applies the same lens to their products and audiences — what to say, how to say it, and what to leave out. I work with a small number of brands at a time and care a lot about the ones I take on.
Good content isn't a volume problem. It's a clarity problem. Most brands don't need more posts; they need a clearer point of view. That's where I start.