Rachel
McCarthy
Content & strategy for consumer brands
Brooklyn, NY · Available for partnerships
Services
I work with consumer brands on three things: sponsored content on my channels, UGC for theirs, and content strategy. Larger engagements that combine these are available on request.
Tier 01
Sponsored Content
Integrated partnership posts on @therachelmccarthy. I write, film, edit, and post. Brands work with me when they want audience trust and aesthetic alignment, not just a video file.
Rates
Add-ons
- +Dedicated link in bio, 7 days — +$300
- +Pinned post, 30 days — +$500
- +Whitelisting / paid social rights, 90 days — +$750
- +Whitelisting / paid social rights, 6 months — +$1,500
- +Category exclusivity, 30 days — +$500
- +Category exclusivity, 90 days — +$1,200
Includes concept, scripting, filming, editing, posting, FTC disclosure, and a 14-day performance recap. Two weeks lead time. Rush available at +25%.
Tier 02
UGC for Brand Channels
Video content I create for brands to post on their channels. Filmed in my space, in my style, using their product. Deliverables are video files; the brand owns the posting.
Rates
Add-ons
- +3 hook variants (same body) — +$150
- +Voiceover-only version (no on-camera) — −$100
- +Additional revision round — +$100
- +Rush delivery (under 5 business days) — +30%
- +Extended paid usage (6 months) — +$200/video
- +Perpetual paid usage — +$500/video
Includes 2 revision rounds, concept call, vertical and horizontal final files, captioned and uncaptioned. 90-day paid social usage included. 7–10 business day turnaround from product receipt.
Tier 03
Content Strategy
Diagnostic and prescriptive work for brands that need to figure out what to post, not just produce more of it. Delivered as a Loom walkthrough plus a Notion doc.
Rates
Add-ons
- +60-min strategy call instead of Loom — +$300
Includes Notion doc, 30-min kickoff, one async follow-up round, 14 days of email support post-delivery. 10–14 business day turnaround.
Combined strategy and execution retainers available for brands needing ongoing partnership. Get in touch to discuss scope.
Selected
Work
A selection of recent content. Brand work added as partnerships are completed.
↗Lazy girl's guide to being chic (pt. 4)
TikTok · Organic · 2025
·303K views
↗Lazy girl's guide to being chic (pt. 5)
TikTok · Organic · 2025
·168K views
↗Reviewing my fav small luxuries
TikTok · Organic · 2025
·121.6K views
↗Trying jeans so you don't have to — finding the perfect everyday baggy jean
TikTok · Organic · 2025
·127.6K views
↗GRWM for ballet
TikTok · Organic · 2025
·125K views
↗What's in my bag
Longchamp
TikTok · Organic · 2025
·746K views
About
I'm Rachel. I make videos for consumer brands and help small teams figure out what to actually post.
My TikTok (@therachelmccarthy) is where I work out my own taste in public. The work I do for clients applies the same lens to their products and audiences — what to say, how to say it, and what to leave out. I work with a small number of brands at a time and care a lot about the ones I take on.
Good content isn't a volume problem. It's a clarity problem. Most brands don't need more posts; they need a clearer point of view. That's where I start.
